Tereza Murray
Tereza Murray is a leading New Zealand Franchise and Business Consultant with more than 21 years of experience in franchising, both as a consultant and a franchisor. With a strong presence across New Zealand and Australia, she has helped grow some of the region’s most recognised brands through practical, results-driven strategies.
Tereza works actively across both markets, supporting clients throughout New Zealand while maintaining deep, long-standing involvement in the Australian franchise and business landscape. With more than 30 years of experience in business development across B2B and B2C sectors, she works with start-ups, growing brands, and established businesses ready to scale.
Known for her honest and direct approach, Tereza and her small, highly experienced team support around 50 business leaders each year from a wide range of industries. Together, they build strong growth models, implement effective systems, and provide practical, no-nonsense support to help businesses expand with confidence.
Need Strategic Advice?
Strategic Advice Backed by Experience, Not Theory
With a career spanning over three decades across industries including health, construction, hospitality, automotive, education, and services, I offer a practical and rare perspective on strategic consultancy. Throughout my professional journey, I have led and scaled businesses ranging from agile start-ups to well-established companies with turnovers exceeding $30 million.
Having partnered with hundreds of businesses throughout Australia and New Zealand, I have witnessed firsthand what drives success, and equally, what can hinder it. This breadth of experience across all types of business models means my advice isn’t built on theory; it's shaped by real-world insights and practical application.
Unlike many consultants who focus on a specific sector or stage of business, my experience spans the entire lifecycle. From launching new ventures to repositioning mature enterprises and advising established franchisors on strategic expansion, I bring a broad yet deeply practical strategic viewpoint.
If you're seeking clarity, strategic direction, and the confidence to take your next step, whether you’re starting out, scaling up, or strengthening an existing franchise network, I’m here to help.
Who I Work With
Start-ups: Building a Strong Foundation from the Start
Launching a business is an exciting but demanding phase. Without the right structure in place, even the strongest ideas can falter. I work with start-up founders to ensure their businesses are strategically positioned from day one, putting in place scalable systems, defining a clear market position, and laying the groundwork for sustainable growth. Whether you need guidance on refining your model, understanding your market, or building the systems that support long-term success, I offer insights that help avoid common missteps and set you up for confident growth.
Established Businesses: Refocus, Reposition, Reignite
For businesses that are already operating but facing hurdles, plateaued growth, or the need to evolve, I provide an experienced, objective perspective. Whether you need to redefine your market position, identify operational improvements, develop your next move, or simply break through growth barriers, I’ll work alongside you to map out a clear and realistic path forward, aligned with your business's goals and your industry’s realities.
Established Franchisors: Strategic Support for Sustainable Network Growth
Franchising offers tremendous potential for growth, but it brings a unique set of challenges. Whether you need to refine your franchise model, overcome network hurdles, enhance franchisee performance, or prepare for broader expansion, I provide strategic advice tailored to franchisors. Drawing on extensive experience in franchise development, network strategy, and system management, I deliver practical, results-focused solutions that balance the needs of both franchisors and franchisees, building a stronger, more resilient franchise system.
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