Franchise & Business Marketing Solutions That Drive Growth

Stop Wasting Money. Start Growing.

At TMPlus, marketing is about growth, not fluff. We build strategies around audience psychology and the right message, so every campaign connects, converts, and drives real business results for franchisors and independent operators.

This is the best result we have ever had with our marketing, and believe me we’ve tried quite a few times with different providers. Thank you so much. For the first time in years, we feel like this business might just work!!

Lisa Smyth - Austclean

Digital & Social Marketing

Meta Advertising

We create Meta campaigns that go deeper than simple demographics. Our team builds detailed audience profiles based on motivations, fears, behaviours, and decision-making patterns. With this insight, we deliver campaigns that don’t just get seen, they get remembered and acted on.

Google Ads

We position your business in front of people at the exact moment they’re searching. But we don’t just target keywords; we align ads with customer intent, ensuring every click has the highest chance of converting into real business.

SEO

Ranking high is only valuable if it attracts the right audience. Our SEO strategies combine technical expertise with content tailored to how New Zealand customers actually search. The result: higher visibility with relevance that wins clicks.

Social Media Setup & Optimisation

We set up or optimise your social accounts so they’re ready to perform from day one. With professional branding, pixel integration, and audience-focused settings, your social media becomes a growth channel, not a placeholder.

Brand Refresh & Development

Website Development

Outdated websites lose trust fast. We design modern, mobile-friendly, and conversion-focused websites that reflect your brand’s value and make it easy for customers to take action. For franchisors, we integrate franchise opportunities seamlessly, and for independents, we build lead-driven layouts that drive enquiries.

Logo & Brand Development or Refresh

First impressions matter. We create new brand identities and refresh existing ones so they compete with confidence. Our process ensures every element aligns with your audience, building trust, recognition, and long-term value.

Brochures & Marketing Collateral

Professionally designed brochures and sales materials that communicate your story clearly and persuasively. We design every piece with conversion in mind, making sure your message is simple, compelling, and memorable.

Website Copy Refresh

Our website copy combines SEO best practice with persuasive messaging that speaks directly to your audience. It’s content built to be found, trusted, and acted on, not just filler for rankings.

Send Me Info!

We create standout prospectuses and collateral that build trust and drive serious franchisee enquiry.

Franchise Marketing: Where Other Agencies Go Wrong

Targeting The Wrong Audience

Many agencies treat franchise recruitment like product or service marketing. However, a prospective franchisee is not a customer; they’re a potential investor, operator, and long-term brand partner. Agencies unfamiliar with franchise psychology often build campaigns aimed at consumers or general job seekers, missing the mark entirely.

Ignoring the Franchisee Buying Journey

Franchise buyers don’t convert in a single click. They research, compare, and take time to trust. Agencies inexperienced in franchising often run one-dimensional campaigns without layered messaging, forgetting that this is a high-consideration decision. Without nurturing sequences like remarketing and email follow-ups, warm leads go cold.

Failing to Qualify Leads Properly

An agency might flood your inbox with leads, but if they don’t understand your franchise’s ideal profile, they’ll prioritise volume over quality. This wastes your time, frustrates your sales team, and burns budget. Franchise marketing requires strategic filtering, you want the right people, not just more people.

Overlooking Compliance and Brand Control

In franchise marketing, brand consistency isn’t just preferred. It’s essential. Agencies without franchise experience may run loosely branded or poorly aligned campaigns that create confusion or undermine your professional image. Worse still, they may not understand the legal implications of what they’re advertising on your behalf.

Using Generic Ad Creative

Franchise buyers respond to different triggers than regular consumers. Generic visuals, vague headlines, and broad messaging won’t cut it. Agencies that don’t specialise in franchise marketing often miss the opportunity to tap into emotional motivators, like lifestyle change, business ownership, and future security, that drive real action.

No End-to-End Funnel Strategy

Agencies unfamiliar with franchise development often focus only on the ad, not the journey. They don’t map out the full conversion funnel: initial awareness, lead capture, re-engagement, nurturing, and appointment booking. Without this structure, promising leads can slip through the cracks.

“Campaigns don’t fail after they start; they fail before they begin when the audience and messaging aren’t right. We make sure they are.” - Tereza

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