How To Franchise Your Business in New Zealand

In the Operations Discovery phase, we work closely with you to unpack the day-to-day running of your business. This is where our franchise consultants get hands-on with your systems, workflows, and customer journey, learning how everything works in practice. We explore how franchisees will operate within your model and what tools, support, and processes they’ll need to succeed. From understanding the rhythm of your business to capturing the key tasks and responsibilities, this phase sets the foundation for building your franchise systems and operations manuals, ensuring everything can be delivered consistently across multiple locations.

In the Procedures Discovery phase, we document the core operational and administrative procedures that keep your business running smoothly. Our role as franchise development consultants is to translate these into clear, easy-to-follow systems that franchisees can confidently implement. From daily routines to back-end workflows, we structure everything so it’s practical, scalable, and aligned with your brand. We also create essential franchise policies and procedures, establishing consistent guidelines that support streamlined operations across every location. This structured approach ensures both franchisors and franchisees deliver a high-quality, consistent customer experience every time.

In the Fee Modelling phase, we create a franchise fee structure that supports both your profitability as the franchisor and the success of your future franchisees. As your franchise consultant, we guide you through options like upfront franchise fees, royalties, and ongoing contributions, ensuring they align with your business model and what the market expects. Using financial modelling and a customised business simulator, we map out revenue scenarios that reflect real-world conditions. This ensures your franchise opportunity is commercially sound, appealing to qualified franchise buyers, and built for sustainable growth.

In the Legal Documents phase, we help establish the legal framework of your franchise system, making sure it aligns with your business goals and complies with current regulations. As your franchise development consultant, we guide you through this process while our trusted legal partners prepare the Franchise Agreement and Disclosure Document, outlining the rights, responsibilities, and key details franchisees need to make informed decisions. We also draft Non-Disclosure Agreements (NDAs) to protect confidential information during early discussions with potential franchisees. With these essential documents in place, your franchise is legally sound and ready for market.

In the Territory Modelling phase, we define what a sustainable, profitable franchise territory looks like for your business. As experienced franchise consultants, we use advanced mapping software to analyse demographics, population density, and local demand, ensuring each territory offers strong growth potential for your franchisees. This step helps protect franchisee success while maintaining national brand reach and market coverage. We also map your first two franchise territories, creating a clear and scalable framework that supports future franchising your business.

In the Marketing, Brand & Launch phase, we lay the groundwork for attracting the right franchisees and building a strong market presence. As part of our franchise consulting services, we develop a comprehensive strategy that includes a Brand Standards and Fitout Guide, ensuring consistency and professionalism across all locations. We conduct market and competitor research to identify trends, uncover opportunities, and position your franchise offering for maximum impact. Your launch marketing strategy is customised to generate quality franchise enquiries and highlight the unique strengths of your franchise opportunity. We also create a compelling Franchise Prospectus to give potential franchisees a clear and confident understanding of your network and the benefits of joining it. This phase prepares your brand for a strong market launch and supports long-term growth.

In the Franchise Recruitment Preparation & Coaching phase, we guide you through building a structured, confident approach to attracting and onboarding the right franchise partners. As part of our franchise consulting services, we help you refine your enquiry management process so you can respond to franchise interest effectively and professionally. We support you in preparing the necessary systems and mapping out each stage of the franchise recruitment process, from initial contact through to approval. We’ll also coach you on how to manage documentation timing, compliance requirements, and key decision points, so everything runs smoothly. This phase is all about giving you the tools, structure, and confidence to recruit franchisees successfully, without handing over control.

In the Recruitment Support & Guidance phase, we provide ongoing assistance to help you navigate the franchise recruitment process effectively. We support you in the provision of information and documents, ensuring prospective franchisees receive the right details at the right time. Through feedback sessions, we review enquiries and meetings, offering insights and recommendations to refine your approach. This step helps you confidently engage with potential franchisees, improving your selection process and increasing conversion success.

In the Onboarding & Training Support & Guidance phase, we help you establish a structured onboarding process to set your franchisees up for success. This includes preparing for onboarding and ensuring all necessary resources and support systems are in place. We assist with granting manual access and providing franchisees with essential operational and brand guidelines. Administration & systems training ensures they understand the tools and processes needed to run their franchise efficiently. Finally, field training offers hands-on experience, equipping franchisees with the practical skills and confidence to operate successfully under your brand.