Fisbo

Background

FiSBO (For Internet Sale By Owner) was founded by Ben Keehan as an innovative alternative to traditional real estate agencies. With experience in leading agencies and a strong background in technology and communications, Ben recognised the need for a platform that bridged the gap between private and agency property sales. In 2020, FiSBO launched its first listing, providing a streamlined, cost-effective way for homeowners to sell their properties while maintaining full control over the process.

Challenge

The traditional real estate model relies heavily on agents, high commissions, and complex bureaucracy, leaving many homeowners frustrated with the costs and lack of transparency. As demand for a more accessible and digital-driven home sales process grew, FiSBO needed a way to scale quickly without compromising its customer-first approach. Direct expansion would require extensive resources, and the company needed a model that would allow for rapid growth while maintaining quality service.

Solution

Franchising offered the ideal growth strategy, allowing FiSBO to expand its reach by partnering with motivated individuals looking to build their own real estate businesses under a proven, tech-enabled system. The franchise model provides:

• A complete digital platform for property listings, marketing, and customer management
• Full training in sales, marketing, open homes, and property photography
• A flexible, low-overhead business model with no real estate licence required
• Ongoing support from Head Office, including national marketing campaigns and client leads
• The ability to offer a cost-effective and transparent alternative to traditional agencies

FiSBO’s franchise model is designed to be easy to operate, making it ideal for individuals with sales or marketing experience, as well as those looking to enter the property industry with minimal barriers to entry.

Outcome

Since launching its franchise model, FiSBO has successfully expanded, enabling franchise partners to run their own home sales businesses while leveraging the brand’s cutting-edge digital tools and support systems. By providing an alternative to high-commission real estate sales, FiSBO has attracted both homeowners seeking a fairer way to sell their properties and entrepreneurs looking for a flexible, profitable business opportunity.

Conclusion

FiSBO’s franchise model is revolutionising the New Zealand property market by offering homeowners a transparent, low-cost alternative to traditional agencies. Through franchising, FiSBO has been able to scale rapidly while maintaining service quality and customer satisfaction. The brand continues to grow, providing a unique and lucrative business opportunity for franchise partners across the country.